BCOM (with Review Cards and Printed Access Card)
Type
Book
Authors
ISBN 10
0324587902
ISBN 13
9780324587906
Category
Business
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Publication Year
2008
Publisher
Pages
336
Description
BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course. - from Amzon
Number of Copies
1
