Logo Design Workbook: A Hands-On Guide to Creating Logos
Type
Book
Authors
ISBN 10
1592532349
ISBN 13
9781592532346
Category
Graphic Arts
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Publication Year
2006
Publisher
Pages
240
Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. - from Amzon
Number of Copies
1
