Search Engine Marketing
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Type
Book
Authors
ISBN 10
0071597336
ISBN 13
9780071597333
Category
Graphic Arts
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Publication Year
2008
Publisher
Pages
288
Description
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analyticsDefine and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and salesUnderstand how website architecture, keywords, tags, and sitemaps affect search resultsUse PPC to place ads in search engines, radio, TV, and newspapersGet hands-on strategies for maximizing Google Analytics and Google AdWords - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 100 | 1 | Sacramento | Yes |